MadRural Activities at FITUR 2026: Discover What to Do Each Day
FITUR 2026 is the perfect opportunity to discover the Madrid you don’t expect. During these days, the MadRural stand becomes a gateway to the most authentic rural tourism experiences in the Community of Madrid: from cultural proposals that connect you with each of the towns and villages of Sierra Oeste de Madrid, Las Vegas & Alcarria Madrileña, Sierra de Guadarrama and Sierra Norte de Madrid, to tastings that awaken the senses, as well as water adventures and shared moments that will remain etched in your memory.
Below, we present the full schedule of activities we have prepared so you don’t miss a single detail. Because visiting MadRural at FITUR is not just about learning more about destinations; it is about enjoying a small getaway in the heart of the fair.
Keep reading and discover the experiences awaiting you each day! Find us in Pavilion 9, stand A13.
MadRural’s Schedule at FITUR 2026
Throughout FITUR 2026, the MadRural stand will be a meeting point where rural life and immersive experiences come together. We have designed a varied and exciting programme that will allow you to enjoy the very best of rural Madrid without leaving the fair: workshops, demonstrations, tastings, inspiring talks and interactive activities that will immerse you in the authenticity of our villages and traditions.
Every hour, every day, there will be something special waiting for you. Below, you will find all the activities, schedules and everything you need to know to experience it first-hand.
Make a note of everything you don’t want to miss!
Planned Activities and Approximate Schedule*
Wednesday, 21 January
Thursday, 22 January
10:30 MadRural Breakfasts: Palmeritas from Morata de Tajuña and Leche de Madriz
12:00 Enjoy! Tasting of products from the four MadRural territories: Campo Real-style gilda, Guadarrama meat stew and San Lázaro chocolates.
13:00 Presentation of the new image of Nuevo Baztán, Las Vegas & Alcarria Madrileña
14:00 Tasting of Campo Real cheeses, Las Vegas & Alcarria Madrileña
15:00 MadRural Tapas: Try the tapa “From Sierra Oeste to the World” by Curilla Tapas Bar, Sierra Oeste de Madrid
17:00 Presentation of “Taste Las Vegas & Alcarria Madrileña – 2026 Edition”
Friday, 23 January
11:00 Queso ArteSano La Cabezuela, a pleasure for the palate, Sierra Oeste de Madrid
12:00 Friends of the Bees. Beekeeping Space
13:00 Discussion: “Olium Matritense” Madrid PDO Olive Oils, Las Vegas & Alcarria Madrileña
13:00 Rural Gastro Fusion: Bites from Las Vegas & Alcarria Madrileña paired with wines from Sierra Oeste de Madrid
14:00 Titulcia Gourmet
15:00 Tasting of traditional pastries from Cadalso de los Vidrios, Sierra Oeste de Madrid
16:00 Guided tasting by Bodegas Monroy and Amanida pickles, Sierra Oeste de Madrid
17:00 Presentation of the First Regional Wine Tourism Congress, Sierra Oeste de Madrid
18:00 Let’s “beer”: craft beer tasting, Sierra Norte de Madrid
Saturday, 24 January
11:00 Puppets: Environmental recycling workshop led by the Vega del Tajuña Nature Centre, Las Vegas & Alcarria Madrileña
12:00 Land of Legends. We will be joined by a former pilgrim from Las Vegas & Alcarria Madrileña and Dr Panoptes, Sierra Norte de Madrid
13:00 Sotobayona Archaeological Site. Network of visitable archaeological sites of the Community of Madrid
14:00 Maltacarballar beer tasting: artisan and sustainable beer, Sierra de Guadarrama
15:00 Fauna and flora workshop, Sierra de Guadarrama
16:00 Land of Legends. The ghost of Doña Elvira, from the Monastery of Santa María La Real de Valdeiglesias, Sierra Oeste de Madrid
17:00 MadRural Slowlife. Horse riding, Las Vegas & Alcarria Madrileña, and Bailandera beer tasting, Sierra Norte de Madrid
18:00 MadRural Slowlife. The garden of the senses: slow beauty, Sierra Oeste de Madrid
19:00 MadRural Slowlife. Astrotourism in Sierra de Guadarrama
Sunday, 25 January
11:00 MadRural Breakfasts: Leche Madriz with Palmeritas from Morata de Tajuña
12:00 Aromatic Sachet Workshop, Sierra de Guadarrama
13:30 Mill Bread and Olive Oil. Olive Oil Tourism Experiences, Sierra Oeste de Madrid
14:00 Land of Legends. The Perreros of Sierra de Guadarrama
Times are approximate and may be subject to change. Activities may be subject to changes and variations. The organisation is not responsible for any changes or cancellations affecting any of the activities included in this programme.
